Lead Generation plays a vital role in growing your customer base. Not only can you attract more customers, but you can also use it to learn which demographic shows the biggest interest in your product(s). However, if you are just starting to learn about Lead Generation, here is the issue... If you are to go online and search for "Lead Generation", a ton of information will come up. But the vast majority will not be appropriate for the first-time learner.
Before you start, you need to know what your competitors are doing and what is it that they are offering to their customers - what is it that these customers are looking for, specifically? This means taking some time to do research and seeing if you can offer more to your customers, as an incentive to choose your business instead.
You also want to know what type of questions are those potential customers being asked and whether you can give better or more helpful answers than your competitors.
Social media platforms such as Facebook and LinkedIn offer Lead Ads, that can be helpful in attracting the customers you want.
Targeting the right demographic is the key to Lead Ad’s success because you want people who will be interested enough to click the ad. Basic market research should help you discover who your target audience is, which you can then use for your ad campaign.
Lead Ads incorporate easy-to-use forms that will pop up when someone clicks on your ad. The form has the advantage of being auto-populated with the details of the potential customer, which makes life easier for them. You can populate the form with the information you need, but it is vital that one of those is a phone number.
Why a Phone Number?
Asking for a phone number has a big advantage over other information because you can call the lead and speak to them personally. This type of interaction can be highly productive. Not only because it offers a more personal interaction, but it also allows you to answer any questions immediately.
If you find that your ads are not working the way you intended, then consider another approach. You can drive your new leads to the landing page of your website, where you can offer an incentive such as education or special deals. You can then try to get them to sign up and get their details that way.
Throughout this whole process, there is one fundamental thing that you need to remember and that is to ask for what you want. It may sound simple and that’s because it is, but it will help to get you leads in the early stages of your strategy.