My Simple Paid Ads Strategy

Oct 16, 2021 12:23:24 AM | My Simple Paid Ads Strategy

Online marketing, lead generation campaigns, SEO, FaceBook ads, LinkedIn ads... Everyone tells you these are important. And you know they are. But where do you even get started when you don't yet know much about these things and don't have anyone on your team who would?

There is no shortage of Facebook Ads or paid ad articles, courses and experts out there. All selling the secret to infinite leads, at low cost. If you just do this one thing, that they can show you. The truth is that here at Straight Talk, we are not Facebook or paid ad gurus… We are growth experts.

Do we run Facebook Ads? – Yes

Do we generate leads? – Yes 

Does this strategy work with brand new accounts? – Yes

Do I have some “secret sauce” solution? – No

What I can share with you is no magic formula. It's our simple ads strategy, that we use to:

  • Generate leads
  • Build a list
  • Hone our offering
  • Begin building a brand


What Do You Offer

Firstly, you have to decide what you are offering. In our Straight Talk account, we started with three things


  1. Join our “Growth Tactics” mailing list.
  2. Download our “Learning to Scale” eBook.
  3. Book a consultation.


When I am choosing what to offer, I try to think of things that require different levels of commitment i.e. newsletter signups are less commitment than a consultation.

I also look for things that will identify my specific audience i.e. if I were targeting parents, I would specifically mention parents in my ad / make my offering applicable to them.

You can see I am aiming at business owners, looking to scale… with my “Learning to Scale” eBook and “Growth Tactics” offer.

Try to think of 2 – 4 things you could offer, that are related to your company.

Some common examples are:

  • Mailing list signup
  • Discount Code
  • Purchase
  • Consultation
  • eBooks
  • Guides



Once you have decided on the 2 – 4 offerings, you will need your creative / ad image. I create two images for each of my offerings.  I had three offerings, so I had 6 images.

This allows me to split test different images.

I have included 4 of the images below. You may have even seen these images in your own newsfeed.

You will see that you don't have to make crazy changes between designs.

I made each of these in Canva on a 1080 x 1080 canvas.

If you are unsure of how to do this yourself, feel free to email me or send us a message via the website.

I am happy to show you how to create images like this, yourself.

Written By: Dan Wheatley